Development Media International
DMI runs radio and TV campaigns to change behaviours and save lives in developing countries.non501c3_development_media_international
Included in the fund:
Better Health Systems
Wourpinga Lankoande, from Burkina Faso says, "I lost my son to malaria two years ago. It was only when I heard a story on the radio that I realised what had killed him. That story really hit home." Laurent Deboise, who works with DMI in Burkina Faso, says, "To convince Wourpinga and his wife Assetou to change their behavior in their village, what did DMI have to do? Yes, we had to inform them, but above all we have to move them emotionally, using a close collaboration between the scriptwriters here in Ouagadougou and the researchers in the field."
Updates from the field:
6.3 million children worldwide die under the age of five every year. In 2013 one in 11 children in Africa died before their fifth birthday. Meanwhile, maternal mortality rates remain stubbornly high in many countries.
What we do
DMI runs radio and TV campaigns to change behaviours and save lives in developing countries. Many of the health interventions that can reduce maternal and child mortality (such as exclusive breastfeeding, treatment of diarrhoea, malaria and pneumonia, and giving birth in a health facility) are highly dependent on the actions of parents and other members of the community.
What distinguishes us?
DMI builds their campaigns on the basis of a Saturation+ approach for achieving impact. This approach has three elements: saturation, science, and stories.